Although Magellan as a whole offers a wide range of sales and marketing services for prospective clients, we are perhaps best known for our public relations prowess, having worked with a number of the world’s most recognisable brands and products over the years. Loathe to rely on outside databases, we have developed our own internal system of over 8,000 contacts to better target key media and companies to the benefit of our client based. Our PR listings cover all sections of the media on and off line, including bloggers, travel industry, sales & M&IT contacts and transport providers.
We adapt, we listen, we sell and we create – our complementary skill base is designed to propel your product into print. Never standing on our laurels, we alter our approach with every new technological release to ensure we are at the forefront of the best practice communications strategies in the industry. Photographers, writers, content providers, PR specialists, communications experts, social media pioneers – we are all these things, and more.
Detailed media strategies, well-researched PR campaigns designed with flair, originality and élan: these are our goals – story angles designed to capture an editor’s imagination to ensure our clients hit the headlines. We don’t inundate busy publications with constant, useless information – we target our approach, carefully, handpicking the moment and the medium. We distribute our stories via omni-channel platforms – whether that’s by releases, HTML newsletters, personal sell-in or social media – everything we despatch is subtly designed to entice an editor to commission a feature or visit personally.
Will you see Magellan win awards however? Whilst we help our clients to do so, it’s unlikely you’ll see our name as we at Magellan prefer our clients to be in the spotlight whilst we remain in the shadows. Published ink and online awareness is our only goal and our favoured reward.