Magellan: Local offers expert marketing campaigns, aimed specifically at the community surrounding a physical hotel, establishment or restaurant. Promotional messages are directed to the local population and feeder markets, with appropriate language, styling and nuances. This takes on many forms – promotional partnerships with other nearby non-competing companies and targetted advertising and promotions. We also liaise with clubs & organisations, tourist boards and schools, looking for any and every opportunity to redirect business back to our clients. We ensure that we maintain a strong online presence, working on social media outreach and promotions and utilizing our in-house photographers and writers for any content provision. Local PR is also an excellent way of highlighting a product to the community and using our core company strengths, we retain an ongoing dialogue with all important editors, publishers and reporters. These campaigns take into account any larger brand initiatives whilst supplementing a business’s regional or national marketing campaigns.
Magellan is in essence a communications agency so we ensure that we keep up an ongoing dialogue with our local audience, listening to what’s important to them, working wherever we can to support the region’s economy and seeking any and every opportunity to highlight excellence which in turn, endorses our clients.
The objective for any local marketing campaign is to reach new customers, retain existing clients and search for outreach opportunities to ensure the product in question is always in the forefront of both the local news and community – it’s a crowded market out there so our goal is to ensure our clients remain front of mind.