– Partnership Also Includes Experiential Offerings With Abbey Road Studios –
17th September 2013, Toronto – Fairmont Hotels & Resorts today announced that it will continue to deliver branded music programming and authentic entertainment experiences to guests through a new partnership with Universal Music Group. This global, multi-faceted brand partnership includes a series of initiatives and exclusive events designed to appeal to music lovers globally.
“At Fairmont, it’s our goal to connect guests with the very best of the destination and deliver authentic experiences that are meaningful to them,” said Fairmont’s President, Jennifer Fox. “Music is highly emotive and something that many Fairmont guests are passionate about. Through our partnership with Universal, we can provide our guests with exclusive access to music events and programmes that they might not otherwise have had an opportunity to experience.”
“We’re always looking for new ideas to create and deliver interesting ways for people to enjoy our artists’ music and we look forward to working with Fairmont to continue to develop innovative music-inspired experiences,” said Olivier Robert-Murphy, Head of New Business, Universal Music Group Global.
To launch the new partnership, the leading brands are holding an exclusive event at London’s legendary Abbey Road Studios, owned by Universal, on 19th September 2013, featuring a live performance by recording artist Jessie Ware, a British soul chanteuse and two-time BRIT Award nominee. The celebrated engagement will also mark the official debut of Abbey Road Studios’ newly designed studio lounges, which have been given a complete makeover inspired by Fairmont’s iconic hotel collection.
“Fairmont is a worldwide brand in hospitably excellence and we’re delighted to once again enhance our vibrant partnership to include the celebrated Jessie Ware from Abbey Road Studios,” said Randy Lennox, President and CEO, Universal Music Canada. “Jessie is an internationally acclaimed artist and the Abbey Road setting could not be more perfect to showcase her immense talents.”
Highlights of the partnership between Fairmont and Universal include:
“Partnerships have proven to be a very effective way for Fairmont to go-to-market and are a key component of our overall marketing strategy,” said Alexandra Blum, Fairmont’s Executive Director, Partnerships. “Establishing compelling and innovative partner programmes that meet our business objectives has enabled us to increase our brand recognition and value in the eyes of guests and prospective customers. Additionally, our partnership activity drives incremental room night production and provides partners like Universal Music with opportunities to showcase and further the reach of their brand through non-traditional marketing channels.”
For more information on Fairmont and Universal’s collaboration, as well as Fairmont’s other lifestyle partners, please visit fairmont.com/partnerships.
For more information or reservations, please call 00 800 0441 1414 or visit www.fairmont.com.
|ABOUT FAIRMONT HOTELS & RESORTSFairmont Hotels & Resorts is a celebrated collection of more than 65 luxury properties around the globe, including Shanghai’s Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom of Saudi Arabia. The luxury brand’s distinctive hotels offer a sense of heritage and sophistication, warm, engaging service and culturally rich experiences. Fairmont balances the company’s economic, environmental and social priorities and provides the framework for responsible hotel operations through the Sustainability Partnership programme. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 105 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont, Raffles and Swissôtel branded luxury private residences club, whole-ownership residences and serviced residences properties.
Become a fan of Fairmont. Join our online communities at everyonesanoriginal.com, facebook.com/fairmonthotels, twitter.com/fairmonthotels, and pinterest.com/fairmonthotels/. For career opportunities, visit facebook.com/fairmontcareers.
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FRHI is a leading luxury hotel management company that operates over 105 hotels globally under the Fairmont, Raffles, and Swissôtel brands. The company’s distinctive portfolio of luxury and upper upscale hotels features celebrated icons, world-class resorts and stylish city centre hotels. Some notable hotels include the Raffles Singapore Swissôtel The Bosphorus, The Fairmont San Francisco and London’s The Savoy. Focused on growing its distinctive hotel brands, the company is also developing new hotels in key locations around the world including exciting projects in China, Russia, India, Turkey and Saudi Arabia. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties. For more information, please visit frhi.com.
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