1968

Preferred Hotelsâ & Resorts Worldwide was founded by six independent hoteliers as a representation/referral organisation for hotels with similar services and top-quality standards.

1980s

In the 1980s, when large chain hotels began their proliferation in the marketplace, Preferred increased services available to its members to include reservations and sales/marketing opportunities in an effort to help combat the threat of the large hotel company.

1990s

In the mid-1990s, Preferred evolved yet even further to its current status as a branded distribution organisation, becoming a for-profit stock corporation with ownership participation by the individual hotel owners who have direct input through the elected board of directors.  In 1999, for the first time in its history, Preferred generated record revenues of more than US$100 million for its member hotels and resorts.

2000

Shareholders of Preferred Hotelsâ & Resorts Worldwide unanimously approve the creation of a new holding company—named IndeCorp Corporation—as a pivotal element in a strategy to enable independent hotels and resorts to compete against global hotel chains.  The new organisation is designed to provide shared resources across multiple brands of independent hotels and resorts, adding cumulative strength to all through increased competitive resources, including sales, marketing and technology.  IndeCorp is designed to protect the vitality of the independent hotel and preserve strong, differentiated brands in the global marketplace.

2001

IndeCorp acquires its first two hospitality brands, Summit Hotels & Resorts and Sterling Hotels & Resorts, making them, along with Preferred, wholly owned subsidiaries of the corporation. Each brand under IndeCorp will have its own quality standards and market position, as well as its own distinctive culture.  IndeCorp will protect these distinctive qualities while distinguishing, reinforcing and promoting brand strengths with added resources, including marketing technology.