“If one does not know to which port one is sailing, no wind is favorable.” Seneca
We’ve always stayed our course: It seems incredible that this year, in 2018, we will be celebrating Magellan’s twentieth voyage. When we embarked on our adventures at MagellanPR in 1998, we followed in the wake of our illustrious namesake, one Ferdinand Magellan. His expedition of five ships was the first to circumnavigate the globe with the Victoria returning home, triumphant, under the helm of Juan Sebastian Elcano in September 1522.
“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” William Arthur Ward
Our goals may be modest but our performance is heroic: Our own goals have been somewhat more modest than our namesake’s – to be a lifestyle PR and marketing company – but nevertheless, in the choppy, ever-changing seas of the travel industry, we have maintained our course, never losing our direction or failing to reach our destination.
“We cannot direct the wind, but we can adjust the sails.” Bertha Calloway
The people may change but the intent remains – to be the best we can: During that time, although we’ve changed our crew on occasion, we have, by the good grace of Saint Anthony, patron saint of sailors and ships – thankfully – never run aground or gone adrift although on occasion, we have had to batten down the hatches like so many other travel companies during turbulent times.
“Inspiration is one thing and you can’t control it, but hard work is what keeps the ship moving.” Kevin Eubanks
Our passenger list is unrivalled: From the outset, we have had the good fortune to bring onboard some of the world’s best known travel brands – from Claridge’s Bar to Las Ventanas al Paraiso, The Merrion and Abadia Retuerta LeDomaine, from Palm Springs Desert Resorts to Champagne Ardenne, Southern France and Basel Tourism, from The Ritz-Carlton Hotel Company to Fairmont Hotels & Resorts, from the Mercure Burford Bridge to the Castle Windsor, London Bridge Hotel & Quarter Bar & Lounge – to name but a few.
“I am tomorrow, or some future day, what I establish today. I am today what I established yesterday or some previous day.” James Joyce
We’ve worked with the very best – consummate travel professionals all – both in the industry and within the travel media and we’d like we thank them all both for their friendship, their comradeship and their patronage of Magellan PR over the past double decade.
“Choose a job you love, and you will never have to work a day in your life.” Confucius
The world of PR has changed enormously: Although the way we now work is so different from 20 years ago, it’s fair to say that we still enjoy the wind in our sails as we set forth towards our twenty-first year by continuing our voyage of discovery in travel marketing. We’ve seen a sea-change over the past twenty years as we’ve moved from the world of print to the world of the internet and we have now welcomed onboard a team of experienced freelance practitioners who want to share our journey with us. So Magellan now offers a range of additional services from digital to brand identity creation – thanks to our new collaboration with our friends and colleagues from the travel industry. What will the future hold for us all, we wonder?
To celebrate Magellan’s twentieth anniversary, we’re living it large but, ahem, going small! Follow our #MiniMagellan #Magellan20 hashtag on Instagram & Twitter to follow our everyday activities as we live life to the full during our anniversary year.