A Magellan PR Press Release

Client Name: Ardeche & Drome

Title: Drome Story Angles

Date of Release: April 2004

The �departments� of Ard�che and Dr�me are both located in the region of the Rh�ne-Alpes region of France. They have little in common with their neighbouring Alpine �departments� and have more similarity with Provence to the south. These �departments� straddle the Rh�ne River with the Vercors and Alps to the east and the Massif Central to the west. Easy to reach by road from the UK and also by TGV and Eurostar, travel options also include low cost flights to N�mes, Grenoble, St. Etienne and Montpellier plus services to Geneva and Lyons. Great holiday destinations at any time of the year, these unspoilt areas of France have much to offer.

DROME

NEW IN THE DR�ME FOR 2004

Pret-a-Partir - Enjoy a weekend or short break in the Dr�me �and see many of the places that make this part of the world in the south of the Rh�ne-Alps region such a delight to visit. . Whatever time of year there are a wealth of places to see, so many different itineraries to try. For ideas of weekends and short breaks in the Dr�me, visit the website www.drome-pretapartir.com.

Try touring the

For something more active there are mountain biking and horse riding, quad biking and mule trekking stays or try cycling the

There really is something for everybody. Visit the website www.drome-pretapartir.com

For an idea of an itinerary that takes in many of the most scenic parts of the Dr�me Provencale try

The Lavender Route

Day One

Head for Grignan, a perched village surrounded by lavender fields. Stay at �Maison du Moulin� (Tel: +33 4 75 46 56 94)

The Ch�teau of Grignan was built in the Middle Ages, one of the three castles of repute in the Dr�me, along with the Ch�teau of Adh�mar in Mont�limar and the castle at Suze-la-Rousse. Rebuilding in the sixteenth century turned Grignan into one of the greatest Renaissance castles of south-east France, and further refurbishments in the seventeenth century turned it into one of the finest antiquities in the country.

Grignan is also known as the village of letters and writing, there is even an annual Festival of Correspondence in early July as well as a museum on the subject. The festival was initiated because of the fact that Madame de Sevign� lived here in the castle in the seventeenth century. Madame de Sevign� left a literary monument to France in the form of the letters describing the events and everyday life of the country at that time.

This afternoon drive to Nyons. Here one may visit one of the working lavender distilleries in the area. The Bleu Provence has demonstrations of lavender distillation as well as an explanation of the industry and the history of lavender production in the Dr�me. The whole landscape has been shaped by this tradition of lavender production and Nyons is one of the centres of the industry to this day. Le Bleu Provence has a shop where one may purchase lavender products.

Nyons is also famous for the production of olive oil and one may visit an olive oil mill in the town. Olive treees surround the town � all 220,000 of them set in 2300 hectares of ground, some are centuries old and there are even trees dating back a thousand years. Purchase some Provencal caviar, tapenade, a paste made of black olives. The Olive Festival takes place on the first Sunday of February every year.

Day Two

This morning head for Buis-les-Baronnies, capital of the lime tree, and known as the Wall Street of herbal tea! . The Baronnies area accounts for 75% of national production. 500 tonnes of lime flowers are collected every year to make the popular lime flavoured tea. A cup of �tilleul� taken before bedtime is said to cure insomnia, otherwise it is very much a �cure-all�. The lime tree is dedicated to Venus and is a symbol of love and fidelity, probably because of the heart shape of the leaves. French revolutionaries called it �the liberty tree�. The Lime Fair takes place on the first Wednesday of July every year.

Do visit the Maison des Plantes whilst in Buis. This is an exhibition of aromatic and medicinal plants explaining why the Dr�me is the home of scents and colours.

This afternoon rediscover the lavender theme of the area by a trip to Ferrassi�res. �Le Ch�teau de la Gabelle� of Marguerite Blanc is a B&B; in the middle of the lavender fields tended by Marguerite�s son. Marguerite proposes workshops and courses in flower arranging and floral composition using lavender flowers. She also makes lavender honey. This is the area where the impressionists came to put lavender on canvas. For further information contact +33 475 75 28 80 54

Stay overnight at �La Forge Sainte Marie� at Eygalayes on +33 4 75 28 42 77 or �La Honas� at La Rochette-du-Buis on +33 4 75 28 55 11

Day Three

A visit to Suze-la-Rousse is a must! This outstanding mediaeval ch�teau was owned by the Princes of Orange and was partially transformed in the sixteenth century. The austere appearance of the castle is offset by the gardens and arcaded courtyard. One of only three real tennis courts in France was situated here.

Today the Ch�teau of Suze-la-Rousse houses the University of Wine which offers tasting courses, courses on wine-growing and other forms of instruction in all things viticole including a wine waiter�s diploma. The ampelographic or vineyard garden set beneath the castle brings together seventy varieties of grape that can be studied in various stages of growth throughout the year.

Mont�limar is our next port of call, home of nougat and also of the last great castle of the Drome � the Chateau of Adh�mar.

Nougat has been produced in Mont�limar since the late seventeenth century although it was not until the nineteenth century that the first specialist manufacturers appeared, rather than general confectioners. Today there are thirteen manufacturers in Mont�limar producing fifteen tons of nougat daily. Sales of nougat turnover �45 million annually. To meet a producer contact the tourist office who organise visits.

The Ch�teau des Adh�mar in Montelimar is one of the most important examples of mediaeval architecture in this part of the Rhone Valley and was built by the Adh�mar of Monteil family on a hill above the town. Within the curtain wall remain an eleventh century chapel and twelfth century residence with outstanding decorative features.

For places to stay and more information on Mont�limar contact the tourist office on +33 475 01 00 20

For more information visit: www.routes-lavande.com.

Wines with Winning Ways!

In wine terms, the Dr�me is a natural link along the Rh�ne River between the Beaujolais to the north and the Proven�e to the south. In the Dr�me only AOC and vins de pays are produced � vins de table represent very little of the 900,000 hectolitres total production. Some of the most famous wines of France are produced here in the Dr�me, such as the Crozes-Hermitage to the north and C�te du Rh�ne Villages to the south. Visits are possible to many of the wines caves such as at Tain l�Hermitage and Coteuax de Tricastin. The Dr�me is so mad about wine, they even have their own Wine University at Suze-la-Rousse (see The Lavender Route above)

Weekend introduction to winetasting package at Suze-la-Rousse

With over two full days of tuition, the aim is to help the participants understand and recognise the essential characteristics that determine the quality of wines. The tasting techniques and methods will develop a rigorous approach to wine and broaden one�s knowledge.

Price is �310 for two days tuition and with Sunday lunch included at the Relais & Ch�teau de Rochegude****. For further information and reservations contact: +33 4 75 97 21 30 or www.universite-du-vin.com

For a lovely �chambres d�h�te� that is good places to stay whilst you are doing your course call: �Les Aygui�res� in Suze-la-Rousse on +33 4 75 98 40 80

Other lovely �chambres d�h�tes� for wine with a passion are �Passage Secrets� in Montjoyer on +33 4 75 465 00 27 and �La Petite Aiguebonne� in Allex on +33 4 75 62 60 68

PUT YOUR BEST FOOT FORWARD

Romans-sur-Is�re � capital of the luxury shoe market and home of the European Shoe Museum

The leather industry has been in existence in Romans for over two hundred years. In fact the most famous tannery � that of the Roux family celebrated its bicentenary in 2003. The Roux company supplies leather to the luxury sector selling 80% of its production to companies such as Vuitton, Longchamp, Herm�s and Richemont, 10% to the shoe industry � Clergerie, Todds and Churches and 10% to watchmakers such as Rolex and Breitling. For further information contact Tanneries Roux +33 475 02 22 29

The Romans factories make high quality shoes using mass production techniques. Visit the factory shops in Romans to buy gorgeous French shoes renowned for being beautifully made, geometrical, colourful and architectural.

200 companies set up shop in Romans between 1960 and 1990 providing employment for the 33,000 local inhabitants. Of these, three companies have come to dominate the shoe industry � Kelian, Clergerie and Jourdan. These luxury brands have all recently employed new artistic directors to bring a novel and modern creativity to the home of the deluxe shoe market.

THE INTERNATIONAL SHOE MUSEUM

4000 years of history spanning five continents and with 10,000 items on show in alternating exhibitions, this is a fantastic and detailed museum in an old convent in downtown Romans that is worth every minute spent of what is an intriguing visit. The museum tells the story of shoe wearing, shoe making and shoe design from antiquity to the present day. This is not just a practical object, a shoe, but also constitutes an art form in itself. There is a continual cycle of ambitious temporary exhibitions too. For further information contact +33 475 05 51 51

Fashion and Culture Weekend in Romans

Spend a weekend in Romans and enjoy guided visits to the historical centre of the town and the International Shoe Museum as well as shopping in the factory shops of Jourdan, Kelian, Manoukian and others, and the luxury boutiques that crowd the centre of this cradle of French deluxe shoe production.

One night in a two or three star hotel on a full board basis starts at �160 per person � valid all year round. For further information contact the Romans Tourist Office on +33 475 02 28 72 or [email protected]

An �Adresse de charme� in Romans � the Hotel l�Or�e du Parc is a great plavce to stay and is close to shops, the museums and a super atmosphere in which to relax. For further information contact +33 475 70 26 12

For more information contact:

Magellan PR on Tel: 020 8875 2850

Email: [email protected]