12th August 2005 - Brooklands Group is delighted to announce an exciting new publishing derivative of Channel 4�s A Place in the Sun � the A Place in the Sun Property Price Guide. Launching at the UK�s biggest overseas property show, A Place in the Sun Live at London�s ExCeL from 30th September to 2nd October, the Property Price Guide sees the number of titles emanating out of the popular and long-running TV programme rise to a family of five.
� A Place in the Sun Property Price Guide debuts at A Place in the Sun Live, ExCeL London, 30th September - 2nd October 2005
� 292 pages, �super A5� size, high production values
� Publishing quarterly, exclusive to WHSmith (and by mail order)
� Launch print run 25,000 copies, cover price �9.99
� Xxx properties in xxxx countries from �xxxx to �xxxx
� All rated for value, rentability, capital appreciation and quality of life
� The definitive overseas property price guide: where to buy, what to pay
� A Place in the Sun now a family of FIVE market-leading titles
The all-new A Place in the Sun Property Price Guide will retail at �9.99, a price in step with its high-standard �bookazine� production values, and boasts 292 pages printed on silk matt paper stock. Its �super A5� size makes for a handy reference read for all would-be international property hunters � and a planned quarterly schedule will see this bumper information source updated frequently to accurately reflect the moving market values.
Available exclusively from all branches of WHSmith from Thursday 6th October, or by mail order from the publisher, the A Place in the Sun Property Price Guide will print 25,000 copies of the launch issue to ensure a maintained supply throughout its three-month shelf-life. Uniquely in its market, it will allow readers to make a direct inter-country comparison between homes abroad at every price level.
Five alive � it�s a family affair
Having secured from Channel 4, just over 18 months ago, the rights to publish the official magazine of the hit A Place in the Sun TV series (which attracts 3.3 million viewers weekly), Brooklands Group has gone on to establish that title as clear market leader � outselling even the longest established titles by margins of between 3 and 5 to 1 at news-stand, as new ABC figures due next week will re-confirm. The title has further been named the PPA IPAC Magazine of the Year.
Its sister titles A Place in the Sun�s everything France, A Place in the Sun�s everything Spain and A Place in the Sun�s everything America can boast similar statistics as market leaders since their re-brand to align with the TV programme at the start of the year. Again, confirmation is expected from ABC next week.
The biggest and best overseas travel and property portfolio
Darren Styles, Brooklands Group�s Publishing Editor and Chief Executive, explains:
�Our proposition, in conjunction with our partners at Channel 4 and Freeform Productions, is a simple one: to offer the UK�s biggest and best overseas travel and property media portfolio. From the original prime time television series � and an entire family of five market-leading magazines � to record-breaking live exhibitions, A Place in the Sun is, and will remain, the market�s number one brand in terms of quality, circulation and reach.
�The new Property Price Guide extends that offering to encompass a detailed reference work that reflects, we believe, just how people in our marketplace shop for international property. Fired by the TV programme and the monthly magazine they search first by price � most often it�s the budget that drives a buying decision rather than a destination � and this unique publication will allow instant country-by-country comparisons right around the world.
�We know from our A Place in the Sun Live exhibitions that the average spend by a UK buyer on an overseas property is higher than might be imagined � at �169,247 � and our Property Price Guide can offer a more than helpful hand with every one of the xxxx featured properties in xxx countries (from �xxx to �xxxx) being rated for value, rentability, capital appreciation and quality of life. Nobody choosing a home abroad should step on a plane without it!�
Review copies, show tickets or further information:
Review copies and / or further information from Gillian Green or Sue Lowry at Magellan PR on 0208 875 2850; [email protected]; [email protected].
Tickets for A Place in the Sun Live from �8 or less can be booked via the ticket hotline on 0870 272 8800 or at www.aplaceinthesunlive.com.
All media accreditation enquiries to Gillian Green or Sue Lowry at Magellan PR on 0208 875 2850; [email protected]; [email protected].
For more information contact:
Magellan PR on Tel: 020 8875 2850
Email: [email protected]