* You Are What You Eat debut ABC confirmed at 66,808 after launch issue sale of 106,108: UK’s number one healthy eating title
* Location Location Location debut ABC leads homes and property sector at 42,266: strong launch result in a difficult housing market
* A Place in the Sun remains UK’s best-selling overseas property magazine with 37,798 ABC, ‘everything’ sister titles lead individual country sectors
* A Place in the Sun’s everything France debut ABC: 28,285
* A Place in the Sun’s everything America debut ABC: 19,306
* A Place in the Sun’s everything Spain debut ABC: 19,183
Brooklands Group is celebrating the publication of the latest ABC figures (for the January-June 2005 period) with market-leading results in every sector in which its Channel 4-derived titles compete.
You Are What You Eat
You Are What You Eat has made a significant impact on the food sector as a whole since launch on 17th March, from a first issue sale of 106,198 to a settle-down figure of 66,808 that sees it positioned as the UK’s number one healthy eating title. It seems Dr Gillian McKeith’s unique combination of encouragement, exercise and examination of toilet habits has struck a chord with a nation seeking practical, rational advice about their diet (with a little ‘d’).
Olive trounced, neck and neck with Delicious
A figure consisting entirely of actively purchased sales, the You Are What You Eat 66,808 debut ABC is not only some way ahead of Olive (64,016) in overall terms, but trounces the BBC title on the news-stands, selling 65,595 copies on average compared to 45,092. What’s more, You Are What You Eat’s average news-trade sale figure is just 242 copies away from usurping that of Delicious (65,837)
Says Publishing Editor Darren Styles: “We knew from the outset that this was the right magazine at the right time, with a strong brand and a prominent figurehead to back up a great product. The quality of the food we buy and eat has never been in sharper focus, and You Are What You Eat has a terrific balance of issue-based material with sensible eating and recipe advice. This ABC result is a testimony to the teams of both Editor Francis Cottam and our Circulation Director Wendy Sly and is only the start…”
Location Location Location
Launched on 31st March into a housing market only just showing signs of recovery after a flat-line period, Location Location Location offered a new property-based slant to traditional homes titles. It seems the jaunty approach of Associate Editors Kirstie Allsop and Phil Spencer hit the spot for the UK’s movers as a strong debut ABC of 42,266 sent it straight to the top of its sector.
What House? demolished, out-selling established rivals by nearly four to one
To put that inaugural figure into context, the long-established What House? can muster only 11,408 for the same period while property focused-titles the like of Homebuilding & Renovating (36,608), Grand Designs (31,258) and Build It (23,663) all lag behind the new kid on the block.
Says Publishing Editor Darren Styles: “No matter how convinced you are in the strength of a TV show and the people who present it, taking its property focus into a publishing environment as the housing market chills around you is an interesting experience. But proving that these things are rarely as black as they are painted, Location Location Location has started incredibly strongly, topped the market and – clearly – delivered Phil and Kirstie’s advice to a whole raft of property buyers when they needed it most.”
A Place in the Sun
Will the last person to leave the country please turn the lights off?
Aside from retaining its number one and best-selling status in the overseas property sector, A Place in the Sun (37,800) and its country-specific sister titles A Place in the Sun’s everything France (28,285), A Place in the Sun’s everything America (19,306) and A Place in the Sun’s everything Spain (19,183) – all of which lead their respective markets with these debut ABCs – account for a collective average circulation of 104,574. And since most of these titles (all bar everything America which is six-weekly) are on four-weekly schedules (13 issues a year), that’s a lot of people looking for an escape from these shores.
Rival titles bulk to no avail, news-trade sales outstrip Homes Overseas by 2.5 to 1
A Place in the Sun’s erstwhile rival, Homes Overseas, shows a significant headline gain to rise to 36,881 but that performance is entirely bulks-related and in fact masks a declining actively purchased result year on year as there are just 9682 paying customers (against 11,516 Jan-Jun 2004) for every issue compared to 23,802 for A Place in the Sun.
In the country-specific sectors A Place in the Sun’s everything France (28,285) betters France magazine (24,910) and Living France (19,070), A Place in the Sun’s everything Spain (19,183) has the jump on Future’s recently-acquired Spanish Homes (13,323) and also Living Spain (12,142) while A Place in the Sun’s everything America (19,306) has the market to itself.
Says Publishing Editor Darren Styles: “A Place in the Sun is the Channel 4 magazine that started it all for us – and in a little over eighteen months it has established itself as the sector’s destination title. It’s country-focused sister publications are now carrying the brand to a still broader audience and the all-new A Place in the Sun Property Price Guide that we announced for September launch just last week will add a further dimension still. Coupled with the UK’s biggest ever overseas property exhibitions in A Place in the Sun Live, the second of which happens from 30th September-2nd October at London’s ExCeL, this has to be one of the news-trade launches of recent times.”
Further information:
Darren Styles, Publishing Editor, 01737 786 830
Gillian Green, Magellan PR, 0208 875 2853
For more information contact:
Magellan PR on Tel: 020 8875 2850
Email: [email protected]