One of Fairmont Hotels & Resorts newest marketing initiatives, The Next Chapter, has intigued me, as it involves working with world-renowned paper sculptress, Su Blackwell.
One of Fairmont’s keynote phrases is “turning moments into memories” and she has quite literally done this by taking a Fairmont guest book and turning its pages into a stunning 3-D sculpture. Featuring four hotels representing the EMEA region – Africa: Fairmont Zimbali Lodge; Asia: Fairmont Peace Hotel, Shanghai; Europe: The Savoy London; Middle East: Makkah Clock Royal Tower, these hotels also represent the diversity of the global portfolio within the hotel group.
What I particularly like is the attention to detail that is shown in the sculpture. Beside the facade of the Fairmont Peace Hotel for example is a cherry blossom tree and a guest performing T’ai Chi and next to The Savoy, is The London Eye. Look carefully, and you will even see a couple having an intimate meal, someone taking a camel ride and a golfer who has just taken a shot presumably at St Andrews, the home of golf.
The artwork was unveiled at Arabian Travel Market May 2011 and is now on show at the Fairmont Dubai before travelling onto Fairmont Bab Al Bahr. Su Blackwell talks about her work on Fairmont’s YouTube channel – http://bit.ly/ilDZrM. For more information on Su Blackwell, visit her website: www.sublackwell.co.uk.
For more information, visit www.fairmont.com.
Contributer: Sue Lowry
Fairmont Hotels & Resorts is a client of Magellan PR.