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Contact: Gillian Green/Kate Gutteridge
Magellan Public Relations
Tel: 020 8875 2850 /
Fax: 020 8875 2851
Email: [email protected]; [email protected]
HEADWATER’S
SUMMER 2001/2
OVERVIEW: Headwater
Europe 2001 is the summer programme of the operator.
The new brochure will be out in December and, like the current
edition, will have a wealth of active holiday ideas in Europe and North
Africa. Walking, cycling,
canoeing and discovery holidays are on offer.
WHAT
DESTINATIONS:
At
present Headwater have France in the brochure – the Creuse, the Loire,
Poitou-Charentes, Burgundy, the Ardennes and Jura, Alsace, the Lot and
Dordogne, Languedoc, Provence, Corsica, the Pyrenees, Massif Central and
the Alps. In Italy explore
the Dolomites, Venetia, Tuscany, Umbria, Tuscia, the Bay of Naples, Capri
and Sicily. Switzerland,
Spain, Portugal, Gozo (Malta), Greece, Cyprus, Morocco, Norway and the
Czech Republic are other possibilities.
WHAT’S
NEW 2002?:
Most probably Jordan will be a
new destination next year as well as Catalonia, Turkey and the Black
Forest. Cookery holidays are
being considered …by popular demand!
SOME
FIGURES:
The 2002 brochure will ‘grow’ by about 15%.
The number
of products on offer grows by about 20% year on year.
Roughly
60% of clients travel to France, 15% to Italy and 10% to Spain.
Headwater
has approximately 6200 summer walkers and 2500 cyclists.
About 65,000 summer brochures are printed every year.
65% of bookings are repeats and recommendations.
PRICES:
The lead in price in the current
brochure is £279 per person for a self-drive
holiday in the Creuse, France, for seven nights on a half-board basis. This represents exceptional value for money.
Prices
go up to about £1129 for a week in the Lot /Dordogne flying from the UK.
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