Press information – secret capital of the Saanenland

 

Saanen – historical heart of the Gstaad region

 

 

My 2002***Saanen, the flowering village before Gstaad, has stamped its mark on the region.  Not only is this unashamedly beautiful corner of the earth named the same, but also for centuries all that was important in name and rank stopped here.  Most recently with the construction of the Montreux railway Saanen bloomed and became a tourist point.  Even today large chalets are witness to the great skill of the carpenters.  The Mauritius church, where Yehudi Menuhin had the stunning idea for his classical festival, is prominent too.

 

What many people do not know is that historically Gstaad was only in second place after Saane, where the rise began.  Put literally – it was the second stop.  For the success story of the tourist region Gstaad Saanenland began with the legendary construction of the Montreux-Bernese Oberland Railway (MOB).  In 1905 the stretch to Saanen was finished.  At the same time the construction of the track connecting Zweisimmen via Saanenmöser was nearing completion.  This became the political key and vital economic question for the former farming village of Gstaad.  The decision to take the railway line to Saanen via Gstaad made the boom possible.  In 19213 the famous Palace Hotel was opened.  Farmers, lumberjacks and hunters became hoteliers and entrepreneurs.  Since that time there has been no stopping the holiday region of Saanenland.

 

Saanen: district capital until today

The river gave its name to the village of today.  The Saane – probably named from the old European word ‘to flow, move’ – was first called ‘Sanona’ or ‘Sanon’, which finally became Saanen.  The communities of Saanen, Gsteig and Lauenen with their 9,200 inhabitants form the administrative district of Saanen, the so-called Saanenland.  During the tourist season the number of inhabitants increases to 25, 000. Saanen, the sister village of Gstaad, promises an exciting journey of discovery through eventful times.  A strong will for sovereignty and freedom has marked the fate of the province at all times.  In 1312 the people of Saanen had already bought their rights from their sovereigns, the Counts of Greyerz (now Gruyère), and become a free province.  However, in 1555 the lords of Berne acquired the sovereignty over Saanenland due to the bankruptcy of Count Michael von Greyerz.  The Reformation began its course.

 

Mauritius Church: Birthplace of the Menuhin Festival

It is a magnificent sight.  It is hundreds of years old.  And it was first mentioned in 1228 in a parish register of the diocese of Lausanne – the Mauritius Church in Saanen.  It owes its name to Heiligen Mauritius from the Valais. Its impressive bell tower with the octagonal Helm pyramid and its current size were achieved in the 15th century (1444 – 47).  It acquired an outstanding reputation more recently with the first concert in the cadre of the Menuhin Festival in 1956 (the Menuhin Festival Gstaad now takes place from mid-July to the beginning of September throughout the churches of the Saanenland).  11th June 1940 marked a sad day: the architectural masterpiece was struck by lightning and burnt to the ground.  Two years later (on 12 July 1942) the church shone again in all its glory.  The 15th century sandstone christening font survived and can still be admired. The renaissance style pulpits, decorated with artistic carvings and marquetry, are also worth a look as are the murals, which were hidden for centuries.

 

Intact village picture thanks to clear guidelines

Fires also marked the fate of Saanen.  In 1575 the village was almost completely destroyed by fire.  Some houses still date from the time of the renovation.  The Mittelgässli beckons sleepily, where in olden times, various little shops with small businesses and craftsmen were based.  The richly decorated houses with carvings and paintings have lasted centuries.  There is the ‘Z’Rot Hus’ (the Red House) so-called due to its reddish-wood colour, the ‘Drogerie-Haus’ (the Pharmacy House) – built in 1693 as a farriers and which, since 1932 has been turned into a chemists, or the ‘Salzladen’ (Salt shop), the home today of the tourist office.  The famous Saanen cowbells were once created in the bell foundry in Mittelgässli.  Every single building has a thrilling tale to tell.  The old authorities promised all those who built an ‘impressive’ house, either ’30 pennies’ or refunded the costs of painting the regional coat of arms from district funds. Even today, building regulations are strictly laid down – even the type of wood to be for facades is stated. In the inventory of protected places in Switzerland, Saanen is categorised as a ‘monument of national importance’.

 

Local handicrafts: perfectly cared for

The Saanen Regional Museum also comes to life: plays are regularly staged, as too, for example are weavers’ looms set in motion.  Nimble fingers produce classical patterns in wool and linen for typical Saanen Folk dress.  Thus the traditional handicrafts are cared for from all sides.  A Saaner artist produces bulls-eye panes (the individual panes are assemble through lead splints into a whole window) with great care for details.  A potter at the entrance to the village fires typical porcelain with subjects from the region.  Particularly popular are plates, cups and tankards with the village symbol ‘the Saanengiess’ (Saanen Goat).  Many products can also be found in the museum shop (which is run by Swiss Handicrafts).  Diagonally opposite in the Saanen dairy the village gold ripens:  it has been brought to world renown – and is still called ‘Saaner Hobelchees’.

 

The village symbol – the Saanen Goat

The unique Saanen goat is exclusively bred in Saanenland in Switzerland.  It has unmistakable characteristics: its hair is short, fine and smooth, its colour from pure white to light beige (white is favoured) with pigment flecks (only on the skin).  Most importantly: the goat has no horns.  It is medium to large in size, weighing around 65kg and is very powerful.  This breed is sensitive to excessive sunlight and fares best in cooler regions.  Its milk has a fat content of 3-4% and is best used in cheese production.  The well known ‘Saanen Goats Cheese’ (Ziger) is produced from it.

 

Saanen today:  facts and figures

 

- Administrative capital of the communities of Saanen, Gstaad, Schönried, Saanenmöser

-         7 188 inhabitants

-         Site of the Regional hospital

-         Location of the International Kennedy School

-         Site of the Le Rosey private school

-         Over 300km of walking, hiking and alpine footpaths

-         120km² total surface area (12 086 hectares)

-         Forest: 3 939 hectares

-         Agricultural land: 6 846 hectares

-         Housing area: 426 hectares

-         Annual turnover of the Saanen community:  approx. SFR60 million

 

Important Addresses

Gemeinde Saanen

Tel: +41 (0)33 748 92 10

www.saanen.ch

 

Saanen Tourist Office

Tel: +41 (0)33 748 81 60

www.gstaad.ch

 

Museum of the Saanen Countryside

Tel: =41 (0) 33 744 79 88

www.saanen.ch

opening times:   mid June to mid October

                        mid December to Easter

Tuesdays to Sundays 14.00 – 18.00

 

Culture in Saanen

www.kultursaanen.ch

 

Gstaad Saanenland Guides

Tel: +41 (0)33 765 31 57

 

Saanen Dairy

Tel: +41 (0)33 744 12 66

 

Saanen Airfield

Tel: +41 (0)33 744 40 25

 

Notes to Editors

For further information please call

Eduardo Zwyssig

PR & Marketing

Promenade

CH – 3780 Gstaad

Tel: +41 33 748 81 81

Fax: +41 33 748 81 83

[email protected]

www.gstaad.ch